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Richard L. Foss OD

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In practice since 1974, Dr. Foss excels in providing superior eye and vision care to the Coulee Region.

Dr. Foss was named “Optometrist of the Year” in Wisconsin in 2005 by the Wisconsin Optometric Association and American Optometric Association. This award is presented to only one outstanding doctor each year. The award recognizes the doctor’s exceptional service to optometry, dedication to the visual welfare of the public and service to the community.

Attending primary and secondary school in Wisconsin Dells, he then attended the University of Wisconsin-La Crosse for three years between 1964 and 1967. In 1968 and ’69, he served in the United States Army, which included a one-year tour in Vietnam.

In 1970, Dr. Foss and his wife Marilyn were married and when she graduated from the University of Wisconsin-Eau Claire in nursing, he started optometry school at Illinois College of Optometry.

Their son Mark was born in 1973, and Dr. Foss graduated in 1974. They moved to La Crosse and started a private practice in August of 1974. Their daughter Ann was born in 1976. Ann graduated from the University of Alabama in 2003 with a Doctorate in Optometry, and joined the practice in July 2004.

In 1976, Dr. Foss purchased Dr. Ashworth’s practice when he passed away. The practice has evolved in many ways since it was started in 1974. Some changes include the addition of diagnostic and therapeutic drugs, delegation of several procedures, computers in both office management and patient care, and vision therapy. Currently Dr. Foss supports refractive surgery (Lasik) and photorefractive keratectomy (PRK), and continues to implement the latest in contact lenses, lenses, and other technology supporting individuals visual needs.

Dr. Foss is active in Lion’s International, VOSH (Volunteer Optometrists Serving Humanity) and in his church. He enjoys fishing, hunting, and wood working, including the building of custom wood furniture.

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